SEAN MCGOWAN
Copywriter/Proofreader
Your Message. My Inspiration.
Why are words important for your business? No matter the size of your organization, you have a voice. A voice that resonates with your audience not just because of the words you choose but how you use them. When your passion for your product or service leads to an engaging consumer experience, you'll have plenty to say. And I'll be there to tell your story in a way that creates a meaningful connection to your brand.
Ace Hardware
Everyone knows Ace Hardware is the helpful place, but not everyone knows it's home to twelve of the best brands in grilling, home maintenance, paint and power tools. My experience writing for Ace Hardware has centered around this concept. From local social ads to Circular, in-store signage, direct mail and email, I have written for a lot of different platforms to bring these best brands to the forefront of consumers' minds.
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Back to School Email
CASA of River Valley
CASA of River Valley helps the children of Will and Grundy counties navigate the court system by providing them with a volunteer who will advocate for their needs. Contracting through Paul Gregory Media, I wrote copy for the CASA of River Valley website, including the home page, About Us section and Volunteer page.
Home Page Blurb
What We Do
Crafted content about CASA's services for children in need
Volunteer Page
Wrote about the common characteristics of CASA volunteers
Cars of Hope
During the height of the pandemic, I volunteered to serve an organization called Cars of Hope with their social media marketing. This included posting regularly to Facebook and managing their accounts through an online scheduling tool.
I helped Cars of Hope increase their social media presence by establishing a Twitter account for the organization.
One of my goals for assisting Cars of Hope with social media was to direct readers' attention back to the COH website.
This post helped to give a quick overview of what Cars of Hope does for the community.
Explaining that Cars of Hope takes vehicles in any condition expounded on the number of ways the community could get involved with the organization.
Sometimes people need to be presented with a choice before they can decide to participate in community service.